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Trend-Driven Innovation : Beat Accelerating Customer Expectations
Trend-Driven InnovationBeat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed.The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses.That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn: How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today's business environment, opportunity is everywhere.Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time.Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.
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Servitization Strategy : Delivering Customer-Centric Outcomes Through Business Model Innovation
Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value.This strategic move towards delivering outcomes can present many challenges for a firm.Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through a process known as servitization. Servitization offers businesses a pathway to both improve economic productivity and sustainability.It can create greater value for customers, while also improving resource efficiency and dematerialisation of the supply chain.It has the potential to reshape the industrial landscape for businesses, markets, and consumers around the world.This book is for executives, professionals, and anyone else who is looking for a practical guide to implementing service-based business models or seeking to innovate their business models to focus on services.It functions as a companion for students in executive education courses on servitization, business model innovation, strategy, and operations and should be on the radar of all instructors in those fields.
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Competing Against Luck : The Story of Innovation and Customer Choice
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy?Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation.Now, he goes further, offering powerful new insights.After years of research, Christensen has come to one critical conclusion: our long held maxim-that understanding the customer is the crux of innovation-is wrong.Customers don't buy products or services; they "hire" them to do a job.Understanding customers does not drive innovation success, he argues.Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes-it's about predicting new ones.Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives.Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world-and, most importantly, how not to squander the insights it provides.
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Customer Service Marketing : Managing the Customer Experience
This timely book is a comprehensive overview of customer service principles, theories, and practices.It looks at the best practices of service enterprises and the delivery of superior customer service.It also includes classic and contemporary theories relating to the consumers, managers, and their behaviors in organizational setting.The book uses real-life applications through examples from business enterprises in various service sectors, including hotels, restaurants, theme parks, event management, airlines, cruises, (e-)retailers, and finance. This book covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s servicescape, quality measurement tools, and use of technologies.The book also gives insights into consumers including their expectations, attitudes, emotions, word-of-mouth behaviors, and strategies to ensure their loyalty.It also looks at developments in service theory and practice which remain relatively unexplored by existing textbooks. Filled with real-world case studies in various service sectors, this textbook will be particularly useful for students in hospitality guest services and services marketing.
Price: 37.99 £ | Shipping*: 0.00 £
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Is it a business customer or a private customer?
To determine if a customer is a business customer or a private customer, you can look at the type of products or services they are purchasing. Business customers typically buy in bulk or require specialized products for their operations, while private customers usually make smaller, individual purchases for personal use. Additionally, business customers may provide a company name or tax ID number when making a purchase, whereas private customers typically use their personal information.
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What is Apple's customer support, not the customer service?
Apple's customer support refers to the assistance and resources provided to customers after they have purchased a product, such as troubleshooting, technical support, and warranty services. This can include online support through the Apple website, phone support, and in-person support at Apple stores. Customer support is focused on helping customers resolve issues with their products and ensuring they have a positive experience with their Apple devices.
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Are there differences between customer service and factory customer service?
Yes, there are differences between customer service and factory customer service. Customer service typically refers to the support and assistance provided to customers before, during, and after a purchase, while factory customer service specifically focuses on addressing issues related to the manufacturing and production of products. Factory customer service may involve handling inquiries about product specifications, quality control, and production timelines, whereas general customer service may involve addressing a wider range of issues such as billing, returns, and general product information. Additionally, factory customer service may require specialized knowledge about the manufacturing process and technical aspects of the products being produced.
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Can a German customer not even conduct a home viewing?
Yes, a German customer can conduct a home viewing. However, it is important to note that in Germany, there are strict regulations in place regarding data protection and privacy. Therefore, customers must ensure they have the necessary permissions and consent from the property owner before conducting a home viewing. Additionally, customers should also be mindful of any COVID-19 restrictions or guidelines that may impact their ability to conduct in-person viewings.
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Customer Service : Career Success Through Customer Loyalty
Customer Service: Career Success through Customer Loyalty, 6e provides a systematic process for building service skills that all business people need.Presented in a friendly, conversational manner, the text is filled with examples that demonstrate the link between service skills and career achievement.This edition features more on social networking, trustability, and customer service trends.Information is also included on internal customers, emerging technologies, and stress-reducing techniques.Throughout the text, there is an emphasis on transforming good service intentions into a workable plan that yields loyalty and success.
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Tough Customer
Number One New York Times bestselling author Sandra Brown returns with another suspenseful thrillerDodge Hanley is a private investigator who doesn't let rules get it in his way That's why he's the first person Caroline King - who after a thirty-year separation continues to haunt his dreams - asks for help when a deranged stalker attempts to murder their daughter . . . the daughter Dodge has never met. He has a whole bagful of grudging excuses for wishing to ignore Caroline's call, and one compelling reason to drop everything: guilt. His daughter Berry has become the object of desire of a co-worker, a madman and genius with a penchant for puzzles and games who had spent the past year making Berry's life hell, and who now has vowed to kill her.The heart-pounding situation goes from bad to worse when the stalker begins to claim other victims and leaves an ominous trail of clues as he lethally works his way toward Berry.From the acclaimed international bestselling author Sandra Brown, TOUGH CUSTOMER is a thrilling tale about obsession and murder, the fragile nature of relationships, and, possibly, second chances. Praise for Sandra Brown 'Suspense that has teeth' Stephen King 'Lust, jealousy, and murder suffuse Brown's crisp thriller' Publishers Weekly 'An edge-of-the-seat thriller that's full of twists . . . Top stuff!' Star
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The Customer Copernicus : How to be Customer-Led
Some companies are great for customers – not only do they care but they change whole markets to work better for the customers they serve.Think of Amazon, easyJet and Sky. They make things easier and improve what really matters – obvious, surely?They have also enjoyed huge business success, growing and making plenty of money.The Customer Copernicus answers the question that follows – if it’s obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once.Why, having mastered it, would you ever stop? Because all three did, and two ended up in court. The Customer Copernicus explains how to become and how to stay customer-led.Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.
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Customer Science : Behavioral Insights for Creating Breakthrough Customer Experiences
Customer Science examines the strategic principles that define the customer experience. Building on the recent findings in the domains of behavioral economics and social psychology, Customer Science discusses the customer experience from three different perspectives: what customers do-how they identify a problem, seek a solution, and interact with the offering; what they think and feel during this process-how they evaluate different market offerings; and what motivates their behavior-why they act the way they do. In this context, it examines all components of the customer experience-from activating a need to buying a company's offerings, to becoming a loyal customer and advocate for the company. The different stages of customer interaction with the company and its offerings are presented in the form of a customer experience map, which functions as the organizing principle for this book. The customer experience map is the blueprint for understanding the different stages of the customer experience and facilitating managerial decision making at each stage. The customer experience map is also the foundation of the customer experience canvas, a practical tool to identify the key questions managers should ask as they strive to create impactful customer experiences.
Price: 24.95 £ | Shipping*: 3.99 £
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Is customer service reliable?
Customer service reliability can vary depending on the company or organization. Some businesses prioritize excellent customer service and have reliable systems in place to address customer needs promptly and effectively. However, other companies may struggle with providing consistent and reliable customer service due to factors such as understaffing, lack of training, or inefficient processes. It is important for customers to research and read reviews to gauge the reliability of customer service before engaging with a company.
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Is HP customer-friendly?
HP is generally considered to be customer-friendly, as they offer a variety of support options including phone, email, and live chat support. They also have a comprehensive online support portal with troubleshooting guides and driver downloads. Additionally, HP has a customer satisfaction survey program to gather feedback and improve their customer service. Overall, HP strives to provide a positive customer experience through their support channels and resources.
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Is the customer dishonest?
I cannot determine if the customer is dishonest without more information or evidence. It is important to approach each situation with an open mind and gather all relevant facts before making a judgment. If there are concerns about the customer's honesty, it may be helpful to gather more information and communicate openly with the customer to address any issues.
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What is the purpose of customer questions and customer answers on Amazon?
The purpose of customer questions and customer answers on Amazon is to provide potential buyers with additional information about a product that may not be covered in the product description. Customers can ask specific questions about features, specifications, or any concerns they may have, and other customers who have purchased the product can provide answers based on their experience. This helps create a more informed shopping experience for customers and can help them make better purchasing decisions.
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